Electa's Oilà Series Adds Biographies of Tove Jansson, Rossana Rossanda, Florine Stettheimer

Electa's Oilà series, curated by Chiara Alessi and launched in 2023, expands with three new biographies of 20th-century creative women: Tove Jansson, Rossana Rossanda, and Florine Stettheimer. The series, part of the broader Esistere come donna laboratory, aims to recognize women's contributions across art, literature, politics, and design. Each 100-page volume costs €12 and features a graphic design by Studio Leonardo Sonnoli. The new titles are authored by Laura Pezzino, Giorgia Antonelli, and Eloisa Morra. Electa, founded in 1945 and now owned by Gruppo Mondadori, celebrates its 80th anniversary in 2025 with a year of initiatives exploring contemporary perspectives across archaeology, contemporary art, design, architecture, photography, and literary criticism. CEO Rosanna Cappelli emphasized the need for editorial renewal to engage contemporary audiences, leading to new series like A-Z, Scritti, and Oilà.