Elaine Fok Designs Minimal Branding for Page Common Coffee at Page148 Hong Kong

Elaine Fok crafted a tactile visual identity for Page Common, an artisanal coffee brand housed within the Page148 boutique hotel in Hong Kong. The branding centers on a clean wordmark mixing serif and sans-serif letterforms, applied across thick, warm-gray paper stock. Takeaway cups feature minimal sleeves with a simple round monogram, while blend cards present roast dates and flavor notes in neat, grid-based layouts. Physical touchpoints extend the design into the hotel lobby café: brass name badges clip onto dark cloth aprons with leather straps, wooden wall menus display daily espresso offerings, and single-origin drip coffee comes in matte white pouches. Outside, weathered steel walls frame the glass shopfront, contrasting dark metal with soft paper. The project appears on Behance, showcasing how thoughtful packaging and print details connect boutique hospitality with street coffee culture.