El Gadelo Designs Humanized Brand Identity for Manyway Financial Platform
El Gadelo created a distinctive branding project for Manyway, a platform specializing in global exchanges, transfers, and cryptocurrency services. The visual identity combines simple sans-serif typography with casual hand-drawn illustrations to establish a humanized aesthetic. A warmer, green-inspired color palette replaces traditional corporate blues, conveying vitality and friendliness. This approach aims to make the financial platform feel more approachable and trustworthy for users. The design elements work together to foster a sense of transparency and ease of use. Manyway's branding project deliberately breaks from conventional corporate design strategies. The integration of hand-drawn elements provides a personal touch alongside professional typography. This visual language seeks to connect with users on a human level throughout their transaction experiences.
Key facts
- El Gadelo designed the branding for Manyway
- Manyway is a global transaction and cryptocurrency platform
- The branding uses simple sans-serif typography
- Hand-drawn illustrations are incorporated into the design
- A warm, green-inspired color palette is employed
- The design aims to create a humanized visual identity
- The project moves away from traditional corporate aesthetics
- The branding seeks to establish trust and approachability
Entities
Artists
- El Gadelo
Institutions
- Manyway
- Behance
- Abduzeedo