Eggstasy Logo Brand Identity by CAPS Design Studio
Eggstasy has unveiled a new logo brand identity crafted by CAPS Design Studio, characterized by minimalism. The design employs brush script, kraft cards, and an off-white charcoal color scheme. The logotype presents "Eggstasy" in fluid, ink-rich brush strokes at a display size, featuring rugged edges. Accompanying this is the phrase "THE LUXURY OF THE ORDINARY" in condensed serif caps, along with a circular stamp stating "PURE. PERFECT. EGGSTASY. NEW YORK. 2025." in compact 8pt font. The juxtaposition of the expressive script and the precise stamp creates a distinctive identity. Business cards are made from uncoated natural kraft with typewriter-style contact information, while the packaging incorporates sage-grey ceramic, uncoated paper inserts, and black text. One side displays the logo as a white chalk outline against a nearly black background.
Key facts
- CAPS Design Studio created the Eggstasy logo brand identity.
- The logotype uses loose, ink-heavy brush strokes at display scale.
- Supporting text includes 'THE LUXURY OF THE ORDINARY' in condensed spaced serif caps.
- A circular stamp mark reads 'PURE. PERFECT. EGGSTASY. NEW YORK. 2025.' in 8pt type.
- Business cards are uncoated natural kraft with typewriter monospace contact details.
- Packaging includes sage-grey ceramic and uncoated paper inserts with black type.
- One panel renders the logo as a white chalk outline on near-black ground.
- The identity is featured on Behance.
Entities
Institutions
- CAPS Design Studio
- Behance
Locations
- New York
- United States