Efrem Raimondi's 'La mia famiglia' at BDC Parma

Efrem Raimondi (born 1958 in Legnano) presents 'La mia famiglia' at BDC gallery in Parma, curated by Laura Manione. The exhibition features fifteen portraits made over thirty years using techniques from Polaroid to large format, focusing on the artist's personal circle—family, friends, cats, and even a houseplant. Raimondi rejects the concept of a 'project,' stating he has always worked on language rather than predefined assignments. The show originated from the 2018 Colorno Photolife festival theme 'La famiglia italiana,' which Raimondi found too broad, instead choosing to explore his own history. He argues that photography captures the invisible—the photographer's vision—rather than mere visible objects. Among the subjects is Giorgio Armani, whom Raimondi photographed for a British magazine, but he insists his approach is identical whether shooting a celebrity or his brother: the measure is his own, not the subject's.