Edithmarcel: A-Gender Fashion Duo Finalists at Who Is On Next?

Italian designers Andrea Masato and Gianluca Ferracin founded Edithmarcel, a fashion brand that blurs gender lines through an 'A-gender' aesthetic. Their work merges masculine and feminine silhouettes into single garments, creating a new structural approach. The brand's name references Edith Piaf and Marcel Cerdan, symbolizing a fusion of opposites. Edithmarcel was selected as a finalist in the prêt-à-porter section of Who Is On Next?, a competition by Vogue Italia and Altaroma. The duo draws inspiration from 1920s Vogue covers for their first collection, using bold colors like magenta and petrol, while their second collection features softer pastels. Geometric lines and minimal decoration are constants. The Camera Nazionale della Moda Italiana has supported the project with exhibitions and financial backing. Masato and Ferracin aim to build a complete team and continue developing their coherent, experimental style.