Eataly opens Verona store with art for sale at EARTH foundation
Eataly has opened a new large store in Verona, described by the company as possibly the largest in Italy after Rome, which houses the Fondazione Eataly Art House – EARTH, the first art-focused project by Oscar Farinetti's gastromarket chain. The store displays paintings, sculptures, and installations like ordinary merchandise, complete with price tags, inviting customers to buy art and become collectors. The initiative blends retail and contemporary art, signaling a shift in supermarket concepts.
Key facts
- Eataly opened a new store in Verona
- Store is possibly the largest in Italy after Rome
- Store houses Fondazione Eataly Art House – EARTH
- EARTH is the first art project by Oscar Farinetti's Eataly
- Artworks are displayed with prices like regular merchandise
- Customers are encouraged to buy art and become collectors
- The store opened in October 2022
- The concept merges gastromarket with contemporary art
Entities
Institutions
- Eataly
- Fondazione Eataly Art House – EARTH
Locations
- Verona
- Italy
- Rome