E-flux expands .art domain partnership after losing bid, while founders maintain individual art practices

E-flux, the hybrid commercial-academic organization led by artists Brian Kuan Wood, Julieta Aranda, and Anton Vidokle, has entered a new phase with its .art domain initiative. After failing to secure the top-level domain extension in bidding, the organization partnered with the successful owner to market .art to its extensive network. This partnership yielded immediate institutional adoption, with entities like the Stedelijk Museum and Para Site signing up promptly. E-flux subscribers received priority access before the domain became available for general sale. The organization continues its multifaceted operations, serving as a paid distribution center for art world press releases, publishing the journal where Hito Steyerl has placed influential essays, and collaborating on symposiums, including those focused on architecture. Its online forum for debate has been less successful. Meanwhile, Vidokle, Aranda, and Kuan Wood each maintain their own individual art practices alongside their roles at e-flux.