Douglas Alf redesigns iDea Place's visual identity with Apple-inspired branding

Douglas Alf redesigned the visual identity for iDea Place, a retailer catering to Apple enthusiasts. The new branding features a logo combining the letters 'I' and 'P' with a leaf motif that subtly references Apple's iconic logo. Alf employed thicker lines to convey confidence and expertise, while rounded corners suggest approachability. A color palette of black and a unique soft grayish blue was chosen to create a modern aesthetic and associate iDea Place with Apple's exclusive products. The redesign was completed on December 13, 2023. Alf's work strategically positions iDea Place within the competitive tech market. The branding overhaul aimed to make the retailer's identity distinct and reflective of its inspired brand. Visual identity artifacts can be viewed on Douglas Alf's Instagram.