ARTFEED — Contemporary Art Intelligence

Dotdotdot: Interaction Design for Museums and Corporate Storytelling

digital · 2026-05-04

Dotdotdot, an Italian interaction design studio founded in 2004, creates immersive digital experiences for museums and brands. For Salone del Mobile 2019, they built an interactive wall for B&B Italia, Flos, and Louis Poulsen with 28 projectors and 30+ interactive points. Upcoming projects include an interactive installation for Enel Green Power at Trezzo sull'Adda featuring five renewable energy characters with voice recognition, and an expansion of Aboca Museum in Sansepolcro. The studio also runs OpenDot, a Fab Lab focusing on healthcare and digital fabrication. Dotdotdot cites Art+Com Berlin and UVA London as peers.

Key facts

  • Dotdotdot was founded in 2004 by four partners: Giovanna (architect), Fabrizio (designer), Alessandro (philosophy and R&D), and another architect.
  • For Salone del Mobile 2019, Dotdotdot created an interactive wall for B&B Italia, Flos, and Louis Poulsen with 28 videoprojectors and 30+ interactive sensors.
  • The wall told over 40 stories about designers and projects through touch-activated animations.
  • Dotdotdot is developing an interactive installation for Enel Green Power at Trezzo sull'Adda that uses voice recognition to let visitors converse with five renewable energy characters.
  • The Enel Green Power installation is designed as a scalable, stand-alone modular system with a 4-meter immersive cylinder, to be replicated in other Enel plants like Aquoria in Lazio.
  • In June 2019, Dotdotdot will complete an expansion of Aboca Museum in Sansepolcro with an interactive path on the company's history, medicinal plants, and patronage.
  • Dotdotdot is designing the interactive experience for a new large museum in Milan (name undisclosed), including software infrastructure for personalized visits.
  • OpenDot, Dotdotdot's Fab Lab founded in 2014, focuses on healthcare, co-design, and digital fabrication to improve autonomy and accessibility.
  • Dotdotdot's methodology is based on 'learning by doing' and human-centered design, creating toolkits for each project phase.
  • The studio considers Art+Com Berlin and UVA London as peers rather than competitors.

Entities

Institutions

  • Dotdotdot
  • B&B Italia
  • Flos
  • Louis Poulsen
  • Design Holding
  • Enel Green Power
  • Storyfactory
  • Aboca Museum
  • OpenDot
  • Art+Com
  • UVA (United Visual Artists)
  • Artribune

Locations

  • Milan
  • Italy
  • Trezzo sull'Adda
  • Sansepolcro
  • Aquoria
  • Lazio
  • Berlin
  • London

Sources