DoorDash launches AI tools for merchant onboarding and dish photo editing
DoorDash introduced new AI-powered features on Monday to streamline merchant onboarding and enhance food photography. The onboarding tool, similar to Amazon's 2024 launch, automatically extracts information like photos, hours, and menu items from a merchant's website to create a listing, which can be reviewed before publishing. The revamped video library allows dish tagging for direct ordering and provides analytics on views and sales. Photo-editing tools include AI Retouch for background replacement and lighting optimization without altering the dish, and AI Replate for professional plating effects. Merchants can also use reference images to apply styles. Brian Tolkin, head of merchant product, stated the tools aim to reduce friction. Additionally, the commerce platform now enables website creation from existing DoorDash content, with test conversion rates near 10%. A marketing campaign builder automates content and email outreach.
Key facts
- DoorDash launched AI tools on May 4, 2026.
- Onboarding tool auto-fetches merchant data from websites.
- Video library supports dish tagging and order analytics.
- AI Retouch edits backgrounds and lighting without changing food.
- AI Replate makes dishes look professionally plated.
- Reference images can apply styles to existing photos.
- Website builder from DoorDash content achieved ~10% conversion.
- Marketing campaign builder automates content and email.
Entities
Institutions
- DoorDash
- Amazon
- TechCrunch