Dominique London Opens New Cigar Boutique on Pall Mall

Dominique London has opened a new boutique on Pall Mall in London's St James's district, a historic hub for private clubs and cigar culture. The address, which hosted a grand opening on March 25, is opposite the Royal Automobile Club and near 67 Pall Mall wine club. The boutique serves as the brand's primary London platform, replacing C.Gars St James's, and is the fourth La Casa del Habano in the UK under Dominique London. It is also the first official collaboration with Tang Tobacco since their 2025 partnership. Founder Dominique Gyselinck describes the design as a refreshed interpretation of Art Nouveau, with scale and openness as key concepts. The space features two walk-in humidors—one for current cigars and the Director's Humidor for rare and vintage stock—commissioned from DeART of Italy in British Racing Green cabinets. A by-appointment sampling lounge enhances the hospitality focus. Neil Millington, formerly of Selfridges, Alfred Dunhill, Monte's, and the Lanesborough, has been appointed hospitality and vintage humidor manager. The boutique aims to be a destination for connoisseurs and newcomers alike, offering guided cigar selection and a refined experience.