ARTFEED — Contemporary Art Intelligence

Documentary on Rajie Cook, Designer of Ubiquitous DOT Symbols, Launches Kickstarter

other · 2026-05-11

Valentina Canavesio is in the process of creating a documentary centered on Roger Cook (1930–2021), originally named Rajie Cook, who, alongside Don Shanosky, developed the standard symbols for the U.S. Department of Transportation in 1974. After finishing initial filming, she initiated a Kickstarter campaign to secure funds for the final editing phase. The documentary delves into Cook's underappreciated contributions to graphic design, his Palestinian Christian background, and his transition to assemblage-box art that critiques the Israeli occupation of Palestine. Cook, renamed Roger by a New Jersey teacher, had his family name anglicized during British rule in Palestine. His reconnection with his heritage followed a visit to Palestine, honoring his father’s quest for peace. The film features interviews with Ellen Lupton, Tom Geismar, and Steven Heller, along with Cook's family, and includes audio of his father's journey from Ramallah to the U.S. Canavesio, motivated by a December 2023 Instagram post, aims to portray Palestinians in a more relatable light through Cook's narrative. The documentary also highlights Cook's design work, personal art pieces like "Processed for Peace," which lists children lost during the Second Intifada, and "Forbidden Colors," addressing the previous Israeli prohibition on Palestinian flag colors, as well as a student exhibition at Pratt Institute inspired by his legacy. There are over 50 hours of footage that still need editing.

Key facts

  • Roger Cook (1930–2021) co-designed the standard U.S. DOT sign symbols in 1974 with Don Shanosky.
  • Filmmaker Valentina Canavesio is making a documentary about Cook and has launched a Kickstarter for editing funds.
  • Cook's real given name was Rajie; he was a Palestinian Christian immigrant whose family name was anglicized.
  • He reconnected with his Palestinian roots after his first trip to Palestine following his father's death.
  • Later in life, Cook created assemblage-box art critiquing Israeli occupation, including works like 'Processed for Peace' and 'Forbidden Colors'.
  • The documentary includes interviews with Ellen Lupton, Tom Geismar, and Steven Heller, plus Cook's family.
  • Canavesio was inspired by a December 2023 Instagram video and the desire to share a Palestinian immigrant story.
  • Over 50 hours of footage (interviews, vérité, archives, home videos) remain to be edited.

Entities

Artists

  • Roger Cook
  • Rajie Cook
  • Don Shanosky
  • Valentina Canavesio
  • Ellen Lupton
  • Tom Geismar
  • Steven Heller

Institutions

  • Department of Transportation
  • Kickstarter
  • Pratt Institute
  • Cooper Hewitt Museum
  • Arab American Museum
  • PRINT Magazine

Locations

  • United States
  • New Jersey
  • Palestine
  • West Bank
  • Gaza
  • Ramallah
  • Middle East

Sources