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Documentary 'Drawing a Life' Chronicles Canada's Most Famous Illustrator Geoff McFetridge

publication · 2026-04-27

A new documentary titled 'Drawing a Life' directed by Dan Covert and executive produced by Spike Jonze, Amanda Adelson, and Andre Andreev traces the career of Canadian illustrator Geoff McFetridge. Born in 1971, McFetridge graduated from the California Institute of the Arts and began his career as art director for the Beastie Boys' magazine Grand Royal. He has created minimalist illustrations for major brands including Nike, Hermès, Uniqlo, and Apple. For Apple, in 2020 he designed a series of watch faces that change with the seconds. The film premiered at the Hawaii International Film Festival in October and won an award at the SXSW Film Festival in Austin. It features contributions from Sofia Coppola, with whom McFetridge collaborated on the 1999 film 'The Virgin Suicides'. The documentary explores his childhood in a quiet Canadian suburb, his experiences in California, and the cultural influences in his poetic and essential visual language.

Key facts

  • Documentary 'Drawing a Life' directed by Dan Covert
  • Executive produced by Spike Jonze, Amanda Adelson, and Andre Andreev
  • Profiles Canadian illustrator Geoff McFetridge
  • McFetridge born in Canada in 1971
  • Graduate of California Institute of the Arts
  • Former art director for Beastie Boys' magazine Grand Royal
  • Created minimalist illustrations for Nike, Hermès, Uniqlo, and Apple
  • For Apple in 2020 designed watch faces that animate with the seconds
  • Film premiered at Hawaii International Film Festival in October
  • Awarded at SXSW Film Festival in Austin
  • Features Sofia Coppola, who collaborated with McFetridge on 'The Virgin Suicides' (1999)
  • Covers his childhood in Canadian suburb, California experiences, and cultural influences

Entities

Artists

  • Geoff McFetridge
  • Dan Covert
  • Spike Jonze
  • Amanda Adelson
  • Andre Andreev
  • Sofia Coppola
  • Beastie Boys

Institutions

  • California Institute of the Arts
  • Grand Royal
  • Nike
  • Hermès
  • Uniqlo
  • Apple
  • Hawaii International Film Festival
  • SXSW Film Festival

Locations

  • Canada
  • California
  • Austin
  • Hawaii

Sources