DJI Captures 73% of Video Camera Market in Japan
DJI has achieved a 73% market share in Japan's video camera market in 2026, up from 64.7% in 2025, driven by the success of the Osmo Pocket 4. The camera captured 21.5% of April's total video camera sales in just nine days, contributing to a 132.5% year-over-year increase in overall sales. The Osmo Pocket 3, Osmo Action 4, and Osmo Nano also rank among the top five best-sellers. Despite this dominance in Japan, DJI faces significant challenges in the U.S. market due to import issues, FCC restrictions, and pending authorizations, preventing the sale of new products like the Osmo Pocket 4. The company is contesting restrictions through legal channels.
Key facts
- DJI holds 72.5% of Japan's video camera market in 2026, up from 64.7% in 2025.
- Osmo Pocket 4 captured 21.5% of April's total video camera sales in nine days.
- Overall video camera sales in Japan were up 132.5% year-over-year in April.
- Top five best-selling cameras include four DJI models: Osmo Pocket 4, Osmo Pocket 3, Osmo Action 4, and Osmo Nano.
- Insta360's Go Ultra ranked fifth.
- DJI's market share dipped below 50% only once in the past year (46.8% in September).
- DJI faces U.S. market restrictions due to import issues and FCC regulations.
- DJI is contesting U.S. restrictions through legal channels.
Entities
Institutions
- DJI
- BCN+R
- Digicame-Info
- Insta360
- FCC
Locations
- Japan
- United States