DJ Seinfeld criticizes algorithm-driven DJ industry

Swedish house DJ Armand Jakobsson, known as DJ Seinfeld, critiques the current state of the DJ industry in an interview. Despite headlining major festivals like Coachella and Ibiza, he laments the pressure to produce hits and feed social media algorithms. His new album 'If This Is It' features vocal-driven pop structures, distinct from his DJ sets. He notes a shift where DJs must also be producers and content creators, with bookings increasingly determined by social media metrics. Jakobsson hopes for a counterculture to emerge, resisting algorithmic control over artistic work. He identifies a trend toward Neo-EDM meets pop rap, citing artists like Malugi, Narciss, Marlon Hoffstadt, and DJ Heartstring. He recommends Swedish artist Megra but admits the local club scene in Sweden is lackluster.