ARTFEED — Contemporary Art Intelligence

DIY Design: From Ellen DeGeneres to MAK and Bröhan Museums

exhibition · 2026-05-05

The DIY movement is critiqued in a new exhibition, 'Do It Yourself Design', at MAK Vienna and Bröhan Museum Berlin, curated by Tobias Hoffmann, Katleen Arthen, Sebastian Hackenschmidt, Thomas Geisler, and Martina Fineder. The show traces DIY from the late 19th century to today, featuring works by Richard Riemerschmid, Enzo Mari, Victor Papanek, and a Phaidon volume of 50 projects. Artist Lisa Anne Auerbach coined 'DDIY' (Don't Do It Yourself), arguing that corporations co-opted DIY into shopping. The exhibition references a segment from The Ellen DeGeneres Show titled 'Don't Do It Yourself', mocking DIY mishaps. Historically, DIY resurfaces during economic crises (1930s, 1970s, present). In the UK, a maker economy worth £3.4 billion annually has emerged, with the Make:Shift fair in Manchester highlighting the need for networks to sustain the movement.

Key facts

  • Exhibition 'Do It Yourself Design' at MAK Vienna and Bröhan Museum Berlin
  • Curated by Tobias Hoffmann, Katleen Arthen, Sebastian Hackenschmidt, Thomas Geisler, Martina Fineder
  • Covers DIY from late 19th century to present
  • Includes works by Richard Riemerschmid, Enzo Mari, Victor Papanek
  • References Phaidon volume of 50 DIY projects
  • Artist Lisa Anne Auerbach coined 'DDIY' (Don't Do It Yourself)
  • Ellen DeGeneres Show segment 'Don't Do It Yourself' parodied DIY failures
  • UK maker economy valued at £3.4 billion annually
  • Make:Shift fair held in Manchester, November 2017

Entities

Artists

  • Lisa Anne Auerbach
  • Richard Riemerschmid
  • Enzo Mari
  • Victor Papanek

Institutions

  • MAK Vienna
  • Bröhan Museum Berlin
  • Phaidon
  • The Ellen DeGeneres Show
  • The Guardian

Locations

  • Vienna
  • Austria
  • Berlin
  • Germany
  • Manchester
  • United Kingdom
  • Los Angeles
  • United States

Sources