DIVE STUDIO's ORGEL IN BLOOM Media Facade Animates Shinsegae Seoul
ORGEL IN BLOOM, a media facade designed by DIVE STUDIO, has been installed at the Shinsegae Department Store in Seoul, South Korea. This innovative motion design initiative turns the building's exterior into an analog music box, incorporating mechanical automata logic and spring pastels. A modular grid orchestrates animated elements such as carriages and gears, with carousel horses moving through gear teeth at a height of thirty meters, while cherry blossom petals drift gracefully at specific intervals. The soft color scheme features shades of pink, mint green, and cream, steering clear of bold branding. Movements are synchronized to Chopin's Waltz Op. 70, No. 1, establishing a cohesive visual rhythm. This project exemplifies a growing trend in environmental art, blending nostalgic analog elements with cutting-edge technology.
Key facts
- DIVE STUDIO created ORGEL IN BLOOM for Shinsegae Department Store in Seoul.
- The media facade reimagines the building surface as an analog music box.
- Design uses mechanical automata logic with spring pastels and gear components.
- A modular grid controls alignment of all animated assets.
- Carousel horses at thirty-metre scale cycle through gear teeth.
- Cherry blossom petals flutter with precise mathematical intervals.
- Color palette: soft pinks, mint greens, cream tones.
- Animation synchronized to Chopin's Waltz Op. 70, No. 1.
Entities
Artists
- DIVE STUDIO
Institutions
- Shinsegae Department Store
Locations
- Seoul
- South Korea