Distorted Typography for PUMA's 'This Is My Flow' Campaign
In 2019, designer Danilo Gusmão Silveira collaborated with KNAS to create the main visuals for PUMA's global campaign 'This Is My Flow'. The team adopted a minimalist approach, focusing on typographic distortions and graphic elements to convey the concept of entering a flow state. The campaign featured hero players alongside the typography.
Key facts
- Campaign was for PUMA's 2019 global 'This Is My Flow' campaign.
- Danilo Gusmão Silveira worked with KNAS team.
- Minimalist approach with typography treatment and graphic elements.
- Distortions in typography reinforce the message of getting into the flow.
- Hero players were featured in the campaign.
Entities
Artists
- Danilo Gusmão Silveira
Institutions
- PUMA
- KNAS