Display Copy: A Fashion Magazine Without New Clothes

Display Copy, a new fashion magazine, launched online and in newsstands on October 22, 2020. Unlike traditional fashion magazines, it features only vintage clothing, with no new outfits. The 'shop' section directs readers to second-hand sources like the Salvation Army, Etsy, and eBay. The print edition is semestral. The launch coincides with a growing trend among GenZ and millennials toward second-hand shopping. Major fashion houses are embracing upcycling: Maison Margiela's Recicla line, Levi's Secondhand program, Prada's Upcycled by Miu Miu capsule, and Gucci's partnership with The RealReal. Cate Blanchett recycled a gown at the 2020 Venice Film Festival. The shift is driven by pandemic-induced supply chain issues, changing consumer perceptions, and environmental awareness. The second-hand online market grew 69% between 2019 and 2021. The article suggests this is the most radical change in fashion due to the pandemic.