Disney's D23 Panels Reveal Strategy for Gen Alpha, Vertical Media, and Global Sports

During the D23 fan event held in Anaheim on August 14, Disney leaders presented their strategies for growth in streaming, aiming specifically at Generation Alpha through vertical media, localized content, and sports offerings. Eric Schrier, President of Direct-to-Consumer International Originals, introduced the 'Verts' initiative on Disney+, which emphasizes short-form content. In a shift from strict copyright enforcement, Disney has collaborated with TikTok to feature fan-generated clips. Erin Teague, EVP of Product Management, emphasized the importance of social media in promoting long-form content. Freddy Rolón from ESPN reported that as of June, there are 43 linear networks in more than 130 countries, reaching 640 million digital users. Jo Fox mentioned that select college football games will be available on Disney+ to draw in fans, alongside an expansion in local-language productions.