Disney+ Launches November 12 in US, Targets 90M Subscribers by 2024
Disney CEO Bob Iger announced during an investor meeting at the Burbank campus that Disney+ will launch on November 12, 2019, initially for US subscribers only. The streaming service will cost $6.99 per month or $69.99 annually, significantly undercutting Netflix's $13 monthly US subscription. Disney+ will be ad-free and allow offline downloads. The platform aims to reach 90 million subscribers by 2024. Content includes Star Wars films, all Pixar titles, over 7,500 TV episodes, 500 Disney films, original series like The Mandalorian by Jon Favreau, live-action Lady and the Tramp starring Tessa Thompson and Justin Theroux, The World According to Jeff Goldblum, and over 250 hours of National Geographic content. Disney plans to invest $1 billion in original content in 2020 alone. The service will expand to Europe and Asia by early 2020, with global rollout by 2021.
Key facts
- Disney+ launches November 12, 2019 in the US.
- Monthly subscription costs $6.99; annual is $69.99.
- Targets 90 million subscribers by 2024.
- Content includes Star Wars, Pixar, Disney Channel, National Geographic.
- Original series The Mandalorian by Jon Favreau.
- Live-action Lady and the Tramp with Tessa Thompson and Justin Theroux.
- The World According to Jeff Goldblum via Nat Geo.
- $1 billion investment in original content in 2020.
Entities
Artists
- Bob Iger
- Jon Favreau
- Tessa Thompson
- Justin Theroux
- Jeff Goldblum
- Willem Dafoe
- Stephen Pastis
- Jerry Spinelli
Institutions
- Disney
- Netflix
- Pixar
- National Geographic
- Disney Channel
- Walt Disney Company
- Artribune
Locations
- Burbank
- United States
- Europe
- Asia
- Italy