Disney Explores Free Ad-Supported Streaming, Sells Out Super Bowl Ads
On Wednesday, Disney revealed its consideration of a free streaming service supported by advertisements. Additionally, the company announced that all advertising slots for the Super Bowl, set to air on ABC and ESPN in February, have been completely sold out, as reported by CNBC. This initiative is part of Disney's strategy to broaden its streaming portfolio, which includes Disney+, Hulu, and ESPN+. By introducing a free, ad-supported option, Disney aims to reach a wider audience and boost its advertising income. The Super Bowl is anticipated to generate substantial revenue, given its status as one of the most-watched television events in the U.S. Details regarding the timeline or content for the free service have yet to be disclosed.
Key facts
- Disney is exploring a free, ad-supported streaming product.
- Disney has sold out advertising slots for the upcoming Super Bowl.
- The Super Bowl will air on ABC and ESPN networks in February.
- The announcement was made on Wednesday and reported by CNBC.
- Disney's streaming portfolio includes Disney+, Hulu, and ESPN+.
- The free tier could help attract a broader audience and increase ad revenue.
- Competitors like NBCUniversal and Paramount already have ad-supported tiers.
- No timeline or content details for the free service have been provided.
Entities
Institutions
- Disney
- CNBC
- ABC
- ESPN
- Disney+
- Hulu
- ESPN+
- NBCUniversal
- Paramount
Sources
- Quartz —