Disney and TikTok Partner to Let Creators Use Film Clips
Disney has teamed up with TikTok, enabling creators to incorporate clips from its films and television series, including popular franchises such as Star Wars, Toy Story, and the Marvel Cinematic Universe. The initiative will first be introduced in the US, with plans for a global rollout, though financial specifics remain undisclosed. This partnership comes after Disney's $1bn agreement with OpenAI was scrapped in March. Asad Ayaz, Disney's chief marketing officer, remarked on fans engaging with stories in innovative ways. Social media analyst Matt Navarra highlighted Hollywood's necessity to supply marketing materials. Last year, TikTok saw 6.5 million daily posts related to film and TV. The collaboration underscores the growing significance of online creators, with YouTube creators projected to add £2.2bn to the UK economy in 2024.
Key facts
- Disney and TikTok agreed to allow creators to use clips from Disney films and TV shows.
- The deal covers franchises like Star Wars, Toy Story, and Marvel Cinematic Universe.
- Clips will also be shared on Disney's short-form video platform, Verts.
- The program will launch in the US before rolling out to other countries.
- Financial details were not disclosed.
- The deal follows the collapse of a $1bn Disney-OpenAI deal in March when OpenAI shut down Sora.
- TikTok saw an average of 6.5 million film/TV-related posts per day last year.
- Disney launched Verts in the US in March with plans for global expansion.
Entities
Institutions
- Disney
- TikTok
- Verts
- OpenAI
- Sora
- BBC News
- Enders Analysis
- Oxford Economics
- YouTube
Locations
- United States
- UK