Disney and TikTok Partner to Bring Fan-Made Videos to Disney+
The Walt Disney Company and TikTok have announced a partnership that will allow TikTok creators to use Disney's extensive catalog of films and television properties to produce short-form videos. The deal, announced on Wednesday, will see a selection of these fan-made videos made available on both platforms, including Disney+. This collaboration marks a significant move by Disney to engage with the creator economy and leverage the popularity of TikTok, while also expanding the content offerings on its streaming service. The partnership reflects a broader trend of media companies collaborating with social platforms to reach younger audiences and capitalize on user-generated content.
Key facts
- The Walt Disney Company and TikTok announced a deal on Wednesday.
- The deal opens Disney's catalog of films and television properties to TikTok creators.
- Creators will be able to produce short-form videos using Disney's content.
- A selection of these videos will be available on both TikTok and Disney+.
- The partnership aims to engage with the creator economy and reach younger audiences.
- This is part of a broader trend of media companies collaborating with social platforms.
Entities
Institutions
- The Walt Disney Company
- TikTok
- Disney+
- Le Monde
Locations
- United States