Dior Sauvage Extrait: A Deeper, Woodier Fifth Flanker
Dior has introduced Sauvage Extrait, marking the fifth iteration of its men's fragrance line Sauvage and the first to prominently incorporate oud. Crafted by perfumer Francis Kurkdjian, this new scent shifts away from the sweeter, spicier variations like Elixir, opting instead for a more woody and profound character. Kurkdjian characterized it as 'raw, straight to the point, and dramatic,' emphasizing 'raw masculinity.' The creation process included extensive testing with maturation periods, ultimately choosing six weeks. Sauvage Extrait is designed to provide a refined alternative to Elixir, positioned 'at the edge of love-hate.' Unveiled at a press conference last month, it is part of Dior's initiative to broaden its fragrance portfolio and is currently available, garnering positive initial feedback.
Key facts
- Dior launched Sauvage Extrait, the fifth successor to its best-selling men's fragrance Sauvage.
- Sauvage Extrait is the first in the Sauvage line to feature oud as a primary ingredient.
- The fragrance was created by perfumer Francis Kurkdjian.
- Kurkdjian described the fragrance as 'raw, straight to the point, and dramatic.'
- The development process involved comparing maturation schedules of three weeks, two weeks, one week, and zero maturation.
- The final maturation timeline is six weeks.
- Kurkdjian compared the maturation process to ratatouille, where flavors meld over time.
- Sauvage Extrait is positioned as a counterweight to the sweeter and spicier Elixir.
- The fragrance is described as both restrained and far-reaching, avoiding 'beast mode' intensity.
- Kurkdjian believes the fragrance sits 'at the edge of love-hate.'
Entities
Artists
- Francis Kurkdjian
Institutions
- Dior