Dior and Saint Laurent ads: trendy or idiotic?
An opinion piece criticizes recent high-fashion advertising campaigns by Dior (owned by LVMH) and Saint Laurent (owned by Kering). The Dior campaign features Jennifer Lawrence in minimalist black-and-white images focusing on handbags priced between €1,200 and €4,000, resembling low-cost retailer H&M. The Saint Laurent campaign shows a young man slumped on a sidewalk, suggesting opioid use. The author questions whether the luxury fashion system has collapsed, given such imagery contradicts the brands' heritage and pricing.
Key facts
- Jennifer Lawrence stars in Dior's campaign.
- Dior handbags cost between €1,200 and €4,000.
- Dior's campaign uses black-and-white minimalist imagery.
- Saint Laurent's campaign shows a young man on a sidewalk.
- LVMH owns Dior.
- Kering owns Saint Laurent.
- The article is published on Artribune Magazine #38.
- The author is Aldo Premoli.
Entities
Artists
- Jennifer Lawrence
- Aldo Premoli
Institutions
- Dior
- LVMH
- Kering
- Saint Laurent
- H&M
- Artribune
Locations
- Paris
- France
- Venice
- Italy