Digital divide in Italian cultural system: museums lag in basic tech

The Italian cultural system suffers from a significant digital gap, with museums lacking basic technologies like online ticketing, Wi-Fi, and functional websites. According to research by the Osservatorio dell'Innovazione Digitale nei Beni e Attività Culturali of the Politecnico di Milano, most museums still rely on on-site ticket sales. The article criticizes cultural thinkers for preferring to discuss advanced topics like AI and VR while neglecting fundamental infrastructure. It calls for essential digital tools: independent websites, online ticket purchasing, digital tickets, visitor data collection, internet throughout exhibition paths, feedback systems, newsletters, active social media, and computerized service management. Hopes are pinned on new hires funded by the PNRR, but these are temporary positions, risking unsustainable digital services. The author warns that the current digital urgency could become an emergency in a few years. Stefano Monti of Monti&Taft is mentioned as a consultant in management and strategy.