Digital cameras, iPods, and wired earphones make a comeback among young users
A revival of early digital gadgets, such as digital cameras, iPods, and wired earphones, is being fueled by young adults who crave authenticity and a sense of nostalgia. In 2025, eBay UK reported a nearly 50% surge in sales of iPods and Walkmans, with searches for the iPod mini rising by 48%. Backmarket also observed a 48% increase in iPod sales between 2024 and 2025. Globally, there are 42 million active film camera users, with more than a third aged 18 to 30. According to 26-year-old Lily Redman, digital cameras offer a quality that smartphones cannot match. Cheri Sanih, 30, reminisces about her mint green iPod, while 23-year-old Monique Wellman-Mason favors wired earphones for their affordability. Andrew Przybylski from Oxford links this trend to a need for greater control over personal experiences.
Key facts
- eBay UK reported nearly 50% increase in sales of iPods and Walkman portable audio players in 2025.
- Searches for iPod minis on eBay increased by 48% over the last year.
- Backmarket reported a 48% increase in iPod sales between 2024 and 2025.
- There are 42 million active film camera users globally, with over a third aged 18–30.
- Lily Redman, 26, from South Wales, uses a digital camera for nights out and concerts.
- Cheri Sanih, 30, runs a Tumblr account about older technology and uses a mint green iPod.
- Monique Wellman-Mason, 23, from Bristol, switched to wired earphones for their clear mic and low cost.
- Andrew Przybylski, professor at University of Oxford, says the trend reflects a desire for control over experiences.
Entities
Artists
- Lily Redman
- Cheri Sanih
- Monique Wellman-Mason
- Andrew Przybylski
Institutions
- eBay
- Backmarket
- University of Oxford
- BBC
Locations
- South Wales
- Bristol
- United Kingdom
- Canary Islands