Diffusissima: Torino's New 'Fuorisalone' During Artissima Art Week
From October 24 to November 6, 2022, Turin will be the site of Diffusissima, an art initiative linked to Artissima, which takes place from November 4 to 6. This project transforms commercial spaces into exhibition sites for up-and-coming artists and builds on Artàporter, established by Massimo Gioscia and Dario Ujetto, aimed at promoting artists by showcasing their work in busy areas. Gioscia mentioned that Diffusissima introduces a fresh 'issima' to Artissima and Paratissima, fostering interaction between the public and local businesses. A compact map will be accessible both at the venues and online. Notable participants include Porto Urbano, Otium Pea Club, Pos.to, Innovative Square Center, and Open Baladin. The initiative receives backing from the City of Turin and the Chamber of Commerce, with its launch featuring Andrea Concas and Alvin.
Key facts
- Diffusissima runs from October 24 to November 6, 2022 in Turin.
- It is a citywide 'fuorisalone' coinciding with Artissima art week (November 4-6).
- Commercial spaces like bars, restaurants, and shops become exhibition venues for emerging artists.
- Diffusissima is an extension of Artàporter, a startup by Massimo Gioscia and Dario Ujetto.
- Artàporter has a catalog of over 200 artists and partners with 'urban galleries'.
- A pocket-sized map will be distributed at host venues and tourist points.
- Key hosts include Porto Urbano, Otium Pea Club, Pos.to, Wellness Creative, Innovative Square Center, and Open Baladin.
- The project is supported by the City of Turin, Chamber of Commerce, and Torino Social Impact.
- Inauguration on October 24 at Mercato Centrale features Andrea Concas (NFT), Alvin (Artoy), and Catawiki.
- Participating businesses gain visibility and act as patrons for artists.
Entities
Artists
- Massimo Gioscia
- Dario Ujetto
- Andrea Concas
- Alvin
Institutions
- Artissima
- Artàporter
- Paratissima
- Mercato Centrale
- Catawiki
- Camera di Commercio
- Torino Social Impact
- Città di Torino
- Artribune
Locations
- Turin
- Italy
- Porto Urbano
- Murazzi del Po
- Otium Pea Club
- Lingotto
- Pos.to
- Wellness Creative
- Pozzo Strada
- Innovative Square Center
- Mirafiori
- Open Baladin
- Piazzale Valdo Fusi
- Mercato Centrale