Deutsche Telekom's AI Video Warns Against Sharing Kids' Photos Online
Deutsche Telekom has launched a viral video campaign titled 'Share with Care' to caution parents and relatives about posting photos and videos of minors on social media. The spot features Ella, a 9-year-old girl whose parents have shared her images since birth. Using artificial intelligence, Ella is projected as an adult onto a cinema screen, addressing her parents directly. She explains the risks: identity theft, voice cloning, cyberbullying, and the potential for child pornography. The campaign highlights that over 75% of adults share such content online, and 8 out of 10 have contacts they have never met in person. The initiative aims to raise awareness about privacy dangers for children.
Key facts
- Deutsche Telekom launched the 'Share with Care' video campaign.
- The video uses AI to show a 9-year-old girl, Ella, as an adult warning her parents.
- Risks include identity theft, voice cloning, cyberbullying, and child pornography.
- Over 75% of adults share photos/videos of minors online.
- 8 out of 10 adults have unknown contacts in their social media lists.
- The campaign targets parents and relatives.
- Ella has been the subject of her parents' photos since birth.
- The video went viral shortly after release.
Entities
Institutions
- Deutsche Telekom