Detrash Gotham's Vigilante 2 watch made from recycled beer cans and ocean plastics

Detrash, a sustainable watch brand launched in 2024 in Dorset, UK, by Guy Blaskey, has released the Gotham's Vigilante 2. The watch features a case made of 80% recycled steel, a strap from recycled ocean plastics, and an alternative strap from beer waste. It retails for under £400 and includes a Japanese automatic movement, sapphire crystal glass, ceramic bezel, and 200m water resistance. A percentage of each sale goes to environmental charities. Blaskey argues that sustainability is key to attracting younger consumers, criticizing expensive watches that lack eco-credentials. Other brands like The Sacred Crafts (California) and Triwa (Sweden) also emphasize sustainable materials with high specs. Maurice Lacroix's CEO Stephane Waser notes the industry's shift toward sustainable materials, while ID Genève, backed by Leonardo DiCaprio, launched the Circular S Eclipse with 100% reprocessed low-carbon stainless steel and recycled grape residue strap, priced over £4,000. CEO Nicolas Freudiger believes sustainability will become paramount for luxury watchmaking.