Designer Tommaso Monaldi on Post-Lockdown Creativity

Industrial designer Tommaso Monaldi, born in 1985, is a freelance professional from the Marche region specializing in creative direction, corporate communication, and visual design. His work is defined by innovation, co-design, and systemic vision. He teaches at ISIA Urbino and the University of Design of San Marino, and since 2017 has been an expert for the ADI Permanent Design Observatory, a senior professional member of AIAP since 2018, and on the MiSE list of Innovation Managers since 2019. His motto for the future is "Less and Better." In an interview, Monaldi reflects on the lockdown's impact: he notes that designers already worked remotely, but the pandemic forced a digital literacy that pushed many out of their comfort zones. He believes excessive rushing prevented meaningful values from settling, and he will no longer accept that pace. He emphasizes the consolidation of personal networks. Looking ahead, he advocates for courage, humanity, and trust, with communication as essential. He calls for a new humanism "augmented" by digital platforms but rooted in analog approaches, stressing the need for public spaces and physical places. Monaldi plans to focus his research on the relationship between design and local communities, believing designers can contribute greatly to public administrations in communication, identity, services, innovation, and research. He insists that people are not numbers and that emotions drive behavior.