Designer and Luxury Exec Launch Marine Adventure Startup Nowboat
Giovanni Alessi Anghini, scion of the Alessi design dynasty, and Giulia Lina Callegari, vice president of OgilvyOne Asia Pacific at 30, have launched Nowboat.com, a platform described by Bloomberg Business as 'Hotels.com for marine adventures.' The startup, already online and stabilized, was developed on Lake Maggiore with a fully Italian high-tech team. It allocates a portion of profits to NGOs and partners with major ocean conservation organizations. Alessi Anghini left the family business to work for Chinese tech and telecom giants, emphasizing meritocracy in Asia. Callegari, after years in luxury groups, now leads e-commerce and luxury sectors at OgilvyOne. The couple splits their life between Italy and Hong Kong.
Key facts
- Giovanni Alessi Anghini is a descendant of the Alessi design dynasty.
- Giulia Lina Callegari is vice president of OgilvyOne Asia Pacific.
- Nowboat.com is a platform for booking marine adventures.
- Bloomberg Business compared Nowboat to Hotels.com.
- The startup was developed on Lake Maggiore with an Italian team.
- Nowboat directs part of its profits to NGOs and ocean conservation groups.
- Alessi Anghini worked for Chinese high-tech and telecom companies.
- Callegari previously worked in large luxury groups.
Entities
Artists
- Giovanni Alessi Anghini
- Giulia Lina Callegari
Institutions
- OgilvyOne Asia Pacific
- Bloomberg Business
- Vanity Fair
- L'Officiel Italia
- Artribune
Locations
- Italy
- Hong Kong
- Lake Maggiore
- Asia
- China