Design fairs must adopt AI disclosure policies now, argues Dezeen editor

Rima Sabina Aouf, a contributing editor at Dezeen, argues that design fairs such as Salone del Mobile need to implement AI policies mandating disclosure of generative AI use. She cites the 2025 Milan design week as a watershed moment, where some exhibitors used AI-generated imagery without labeling. At Salone del Mobile, a major furniture manufacturer displayed products against AI-generated paintings without signage; representatives were open about AI use when questioned but did not consider upfront mention necessary. At a Fuorisalone event, Gucci's Memoria exhibition featured tapestries rumored to be AI-generated, but the brand declined to comment, fueling speculation. Aouf notes that AI policies are emerging online (Instagram, YouTube, Spotify) and that the European Commission is developing a Code of Practice on Transparency of AI-Generated Content. She calls for signage and labels at events to empower audiences and protect human creativity.