Demna unveils Gucci Memoria tapestry installation at Fuorisalone 2026 tracing brand's 105-year history
On April 20, 2026, the 'Gucci Memoria' exhibition debuted at Fuorisalone, showcasing twelve tapestries at Milan's Chiostri di San Simpliciano, crafted by Gucci's creative director Demna. These artworks illustrate the brand's 105-year legacy, highlighting founder Guccio Gucci's time at London's Savoy Hotel alongside contemporary pieces like a leather gaming chair. A garden installation reinterprets Gucci's Flora design, originally created by Vittorio Accornero for Grace Kelly in 1966. Limited-edition sodas from Demna's 'La Famiglia' series are available via branded vending machines. Open from April 21 to 26, 2026, registration can be completed on Gucci's website. After the exhibition, floral bouquets from the garden will be offered at the Gucci store on Via Montenapoleone.
Key facts
- Installation 'Gucci Memoria' opened April 20, 2026 at Fuorisalone
- Features 12 tapestries tracing Gucci's 105-year history
- Displayed at Chiostri di San Simpliciano in Milan's Brera neighborhood
- Includes Flora motif garden and Gucci-branded vending machines
- Open to public April 21-26, 2026 with registration on Gucci.com
- Demna is Gucci's creative director, previously at Balenciaga
- Flora motif created by Vittorio Accornero for Grace Kelly in 1966
- Tapestries depict moments from Guccio Gucci to recent creative directors
Entities
Artists
- Demna
- Guccio Gucci
- Vittorio Accornero
- Grace Kelly
- Jackie Kennedy Onassis
- Tom Ford
- Frida Giannini
- Sabato De Sarno
- Botticelli
Institutions
- Gucci
- Fuorisalone
- Savoy Hotel
- Uffizi museum
- Gucci Giardino
- Wallpaper*
- AnOther
- 10 Magazine
- Rizzoli
- Balenciaga
Locations
- Milan
- Italy
- Florence
- London
- United Kingdom
- Brera
- Via della Vigna Nuova
- Piazza della Signoria
- Palazzo Vecchio
- Chiostri di San Simpliciano
- Piazza Paolo VI
- Via Montenapoleone
- Monaco