Demna’s Gucci Luneta Bag Channels Tom Ford Era

Demna has unveiled his first Gucci cruise collection, titled "Guccicore," in New York. The collection embraces the brand's hallmark signs and signifiers, including the double-G canvas and green and red webbing straps. A key accessory is the Gucci Luneta small crossbody messenger bag, a snug half-moon handbag that references archival hits from the Tom Ford era. The collection also features cling-film tight body-consciousness and a latent sexuality that winks back at Ford's glory days, updated for the age of selfies and hook-up apps. Rapper Fakemink, born a year after Ford left Gucci, walked in Demna's first show, signaling a new generation's encounter with the brand's legacy. The Gucci Luneta bag is available to buy now.