ARTFEED — Contemporary Art Intelligence

Debra Keirce Shares Marketing Strategies for Artists

publication · 2026-05-09

Artist Debra Keirce, a regular contributor to The BoldBrush Letter, published an article titled 'Some Marketing Strategy Ideas Worth Stealing' on the FASO platform. Drawing from her experience since 2010 when she began calling herself a professional artist, Keirce outlines seven marketing approaches she has adopted over the years. She emphasizes aligning promotions with one's core purpose, networking with people who challenge you, adapting to short attention spans with concise content, leaving room for unscripted opportunities, maintaining a student mindset, focusing on essential metrics rather than vanity metrics, and experimenting with various strategies. Keirce notes that mastering the business of art takes at least a decade and that success looks different for everyone. The article also heavily promotes FASO, a website hosting company for artists, offering a spring sale of 52% off the first year. Featured artists include Rob Rey, whose painting 'A Glimpse of the Mysterious' is shown, and Bing Weng, with 'Ready in Mind'. The newsletter is part of 'The FASO Way' series exploring how artists can thrive in the age of AI.

Key facts

  • Debra Keirce wrote the article for The BoldBrush Letter.
  • Keirce has been a professional artist since 2010.
  • The article lists seven marketing strategies.
  • FASO is promoted as a website host for artists.
  • A spring sale offers 52% off the first year of FASO.
  • Rob Rey's painting 'A Glimpse of the Mysterious' is featured.
  • Bing Weng's painting 'Ready in Mind' is featured.
  • The newsletter is part of 'The FASO Way' series.

Entities

Artists

  • Debra Keirce
  • Rob Rey
  • Bing Weng

Institutions

  • FASO
  • The BoldBrush Letter

Sources