ARTFEED — Contemporary Art Intelligence

Davide Ferrario's Childhood Encounter with Virna Lisi

other · 2026-05-19

Filmmaker Davide Ferrario recalls a childhood memory from Ponte di Piave, Veneto, where at age 9 or 10 he saw actress Virna Lisi arrive at his family's estate. Lisi was filming a commercial for the family's brandy brand, a famous advertisement broadcast on Carosello. The encounter left a lasting impression on Ferrario, blending personal nostalgia with Italian television history.

Key facts

  • Davide Ferrario recalls a childhood memory from age 9-10.
  • The memory takes place in Ponte di Piave, Veneto.
  • Ferrario saw actress Virna Lisi arrive at his family's estate.
  • Lisi was filming a commercial for the family's brandy brand.
  • The commercial was broadcast on Carosello.
  • Ferrario greeted Lisi during the encounter.
  • The event occurred on a summer morning around noon.
  • The memory is part of Ferrario's personal history.

Entities

Artists

  • Davide Ferrario
  • Virna Lisi

Locations

  • Ponte di Piave
  • Veneto
  • Italy

Sources