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Dara Birnbaum's 'Wonder Woman' Video Analyzed in New Afterall Book

publication · 2026-04-22

T.J. Demos has authored a new monograph on Dara Birnbaum's seminal video work 'Technology/Transformation: Wonder Woman' (1978-79), published by Afterall Books as part of the One Work series. The publication examines Birnbaum's pioneering use of video as a medium, situating her practice within postmodernist appropriation, media analysis, and feminist politics. Demos argues for a reinterpretation of Birnbaum's work, shifting focus from deconstruction of mass cultural ideology to her creative retooling of consumer imagery. The video itself features secretary Diana Prince repeatedly transforming into Wonder Woman, isolating and looping the spinning metamorphosis to expose television's language, gender representation mechanisms, and the technology behind the transformation. The book is available for purchase via MIT Press and preview on Google Books.

Key facts

  • Dara Birnbaum created 'Technology/Transformation: Wonder Woman' in 1978-79
  • The video shows Diana Prince repeatedly transforming into Wonder Woman
  • T.J. Demos authored the monograph published by Afterall Books
  • The book is part of Afterall's One Work series
  • Demos repositions Birnbaum's work from deconstruction to creative retooling of consumer imagery
  • The work is considered a landmark in video art and appropriation
  • The publication can be purchased via MIT Press
  • A preview is available on Google Books

Entities

Artists

  • Dara Birnbaum
  • T.J. Demos

Institutions

  • Afterall Books
  • MIT Press
  • Google Books

Sources