Damson Madder’s L.A. Pop-Up Draws Crowds with Sustainable Fashion and Celebrity Guests

British brand Damson Madder, founded by Emma Hill in North London, held a successful four-day pop-up on Western Avenue in Los Angeles, drawing a punctual crowd of well-heeled Angelenos and celebrities including Lily Allen, Iris Law, Barbie Ferreira, Jaz Sinclair, Zoe Lister-Jones, Sammi Cohen, and Vivian Jenna Wilson. The event featured the brand's signature light, easy-to-wear dresses and separates made from organic cotton and recycled fabrics, emphasizing sustainability. Guests enjoyed wine from Frank Family Vineyards and snacks by Chef Chloe Walsh, including caviar-topped deviled eggs, fish and chips, and soft-serve cones. Hill expressed surprise at the positive response, noting the differences between L.A. and London. The pop-up marked the brand's expansion into the West Coast market, with attendees praising its unique aesthetic, described as a blend of Ganni and Eckhaus Latta.