Damien Hirst's Instagram Charity Sales Support UK Healthcare
During lockdown, Damien Hirst used Instagram to engage with his audience and raise funds for the UK's National Health Service (NHS). He posted artworks created in quarantine, featuring vibrant colors on large canvases. Hirst launched a comment competition where followers could win a print of 'Andromeda' by providing the best caption for a photo of the artist in underwear. Later, he gave away seven used painting t-shirts to the best comment about hope. For charity, Hirst sold digital limited-edition works 'Butterfly Rainbow' and 'Butterfly Heart' on HENI Editions, priced between £300 and £1,000. Proceeds support the NHS and The Felix Project with Evening Standard, which distributes food in London. The works are digitally signed and numbered. Hirst's Instagram following grew to 691,000 during this period.
Key facts
- Damien Hirst used Instagram during lockdown to share quarantine artworks.
- He held a competition for a print of 'Andromeda' with the best caption.
- Hirst gave away seven painting t-shirts for the best comment about hope.
- He sold digital limited-edition works 'Butterfly Rainbow' and 'Butterfly Heart' for charity.
- Prices ranged from £300 to £1,000 on HENI Editions.
- Proceeds benefit the NHS and The Felix Project with Evening Standard.
- The works are digitally signed and numbered.
- Hirst's Instagram following reached 691,000.
Entities
Artists
- Damien Hirst
Institutions
- NHS
- The Felix Project
- Evening Standard
- HENI Editions
- The Guardian
- Artribune
Locations
- London
- United Kingdom