Damien Hirst installs massive floral facade on Tiffany Tokyo flagship

Following the renovation of its New York flagship, Tiffany & Co. has reopened its Tokyo boutique in the Ginza district with a dramatic site-specific installation by Damien Hirst. The three-story building, originally designed by architect Kengo Kuma and housing the store since 1996, now features a facade covered in approximately 300 aluminum and glass honeycomb panels arranged at varying angles to reflect light. Hirst transformed every panel into part of a giant artwork depicting pastel pink, white, green, and red flower petals, evoking local cherry blossom culture. The floral motif extends to interior walls painted by the artist, complementing light-colored design, wood finishes, and elegant chandeliers. Tiffany & Co. stated that the facade is illuminated with Hirst's works to celebrate the opening, emphasizing a shared pursuit of beauty, craftsmanship, and innovation. The brand's Instagram profile posted a time-lapse video revealing the creation process, alongside other content aimed at engaging followers and passersby.