DADA’ reimagines 12 numbers of the Neapolitan Smorfia in multidisciplinary project
DADA’ (Gaia Eleonora Cipollaro), a singer-songwriter from Naples who gained recognition on X Factor 2022, has unveiled "Smorfiosa," a creative initiative that pays tribute to the Neapolitan Smorfia by merging music, design, photography, and fashion. She will share twelve reimagined numbers on Instagram daily until December 24, 2024, aligning with the release of her single, which features an electronic sound inspired by Naples. Working alongside Campanian talents like photographer Attilio Cusani, fashion designer Daria D’Ambrosio, and designer Sara Ricciardi, they transform selected numbers into surreal interpretations. For example, number 8 portrays DADA’ as a Madonna holding a pregnancy test, while number 9, "LA FIGLIATA," juxtaposes the innocence of toys with the weariness of tears. The project is a collaboration among DADA’, MAVE MGMT, and Borotalco Tv.
Key facts
- DADA’ (Gaia Eleonora Cipollaro) participated in X Factor 2022 on Fedez's team.
- Project 'Smorfiosa' reinterprets 12 numbers of the Neapolitan Smorfia.
- Daily Instagram releases from project start until December 24, 2024.
- Single 'Smorfiosa' has an electronic Napoli-style sound.
- Collaborators: Attilio Cusani (photographer/director), Daria D’Ambrosio (fashion designer), Sara Ricciardi (designer).
- Sara Ricciardi teaches at NABA in Milan and founded Pataspazio.
- Number 8 depicts DADA’ as a Madonna with a positive pregnancy test, referencing Piero della Francesca.
- Number 9 'LA FIGLIATA' mixes toys and crying to balance sweetness and discomfort.
Entities
Artists
- DADA’
- Gaia Eleonora Cipollaro
- Attilio Cusani
- Daria D’Ambrosio
- Sara Ricciardi
- Mahmood
- Madonna
- Laura Pausini
- Emma Marrone
- Arisa
- Piero della Francesca
- Fedez
- Claudia Giraud
- Federico Terenzio
- Mattia Incardona
- Giuseppe Cerella
- Federica Russo
Institutions
- X Factor
- NABA
- Pataspazio
- MAVE MGMT
- Borotalco Tv
- EvolutionRentv
- Artribune
Locations
- Naples
- Italy
- Milan