Cultural Sector Urged to Embrace Economic Paradigm Shift

Irene Sanesi argues that cultural production is a significant economic driver, citing the extensive workforce behind film credits. She criticizes the Italian cultural sector's reliance on public funding and volunteerism, calling for a new class of cultural entrepreneurs. The recent reform of the Third Sector Code, though not designed for culture, recognizes cultural activities as being of general interest. Sanesi advocates for a paradigm shift where cultural enterprises become attractive to investors, venture capital, and M&A opportunities. She notes that Italy's prevalence of family-owned SMEs has hindered strategic development. The article calls for leaders who can navigate the boundary between efficient and strategic management, urging the sector to move beyond its comfort zone. Published in Artribune Magazine #49, the piece is part of a broader discussion on the intersection of culture and economy.