ARTFEED — Contemporary Art Intelligence

Cult of Magic launches digital TV channel for emerging Italian dance

digital · 2026-04-27

Milan-based collective Cult of Magic, led by choreographers Giada Vailati (born 1994) and Samira Coliandro (born 1992) and composer Francesco Sacco (born 1992), has launched Cult of Magic TV, a fully digital program streaming weekly on their Instagram channel starting May 21, 2020. The initiative questions why live performance has resisted digitalization compared to visual arts and music, using the COVID-19 pandemic as an opportunity to showcase emerging Italian choreographers. Each Thursday at 6 PM, a live-streamed performance is preceded by a public debate, with recordings remaining available on social media. The schedule runs until July 14, 2020, opening with "Storie Brevi – nulla di troppo intimo" by Maria Focaraccio and Mariagiulia Serantoni (Fattoria Vittadini), followed by I Figli di Marla with "High Reactors" on May 28, Pablo Girolami with "Manbuhsa" on June 4, Giada Vailati with "La Madre Folle" on June 11, and later Silvia Oteri, Francesca Penzo, Duonux, Edoardo Mozzanega, and others. The program is subject to change and may be expanded. Meanwhile, Francesco Sacco releases his debut solo album via Artist First.

Key facts

  • Cult of Magic is a young Milanese collective founded by Giada Vailati (1994), Samira Coliandro (1992), and Francesco Sacco (1992).
  • Cult of Magic TV is a fully digital channel streaming on Instagram.
  • First broadcast: May 21, 2020.
  • Weekly schedule every Thursday at 6 PM until July 14, 2020.
  • Each performance is preceded by a public debate.
  • Opening performance: 'Storie Brevi – nulla di troppo intimo' by Maria Focaraccio and Mariagiulia Serantoni (Fattoria Vittadini).
  • Francesco Sacco releases his debut solo album via Artist First.
  • The program is open to additions and changes.

Entities

Artists

  • Giada Vailati
  • Samira Coliandro
  • Francesco Sacco
  • Maria Focaraccio
  • Mariagiulia Serantoni
  • Pablo Girolami
  • Silvia Oteri
  • Francesca Penzo
  • Duonux
  • Edoardo Mozzanega

Institutions

  • Cult of Magic
  • Artist First
  • Fattoria Vittadini
  • Artribune

Locations

  • Milan
  • Italy

Sources