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Crumbl Founders Step Down as Cookie Chain Seeks External CEO

other · 2026-05-12

Jason McGowan and Sawyer Hemsley, the founders of the dessert chain Crumbl, are stepping down from their day-to-day roles. The company, which they launched in 2017, is now searching for outside leadership to take over as CEO. This transition marks a significant shift for the rapidly growing cookie brand, which has expanded to hundreds of locations across the United States. The founders' departure comes as Crumbl looks to professionalize its management and scale further. No specific timeline for the CEO search or transition has been announced.

Key facts

  • Jason McGowan and Sawyer Hemsley are stepping down from day-to-day roles at Crumbl.
  • Crumbl was founded in 2017.
  • The dessert chain is searching for outside leadership, specifically a new CEO.
  • The founders' departure is part of a move to professionalize management.
  • Crumbl has expanded to hundreds of locations across the United States.
  • No specific timeline for the CEO search or transition has been provided.

Entities

Institutions

  • Crumbl

Locations

  • United States

Sources