Cruise collections become art platforms for luxury fashion houses
Luxury fashion brands are leveraging Cruise collections for creative partnerships and narrative expression. At the Frick Collection in New York, Louis Vuitton unveiled its 2027 Cruise show, marking the start of a three-year collaboration that includes financial support for exhibitions and a curatorial fellowship. Nicolas Ghesquière's collection incorporated Keith Haring designs and a suitcase adorned with Haring's graffiti from 1984. Gucci's Cruise event in Times Square, influenced by Robert Longo and Rainer Werner Fassbinder, presented Demna's GucciCore line, featuring urban staples and a celebrity lineup. Dior's Resort show at LACMA showcased Jonathan Anderson's pieces inspired by Ed Ruscha and Chardin, attended by stars like Al Pacino and Anya Taylor-Joy. Chanel's inaugural Cruise under Matthieu Blazy in Biarritz drew inspiration from Picasso and Dalí, highlighting striped knits and a waterproof blue resin 2.55 bag.
Key facts
- Louis Vuitton's 2027 Cruise show at the Frick Collection in New York includes a three-year partnership with three funded exhibitions, free First Fridays, and a curatorial fellowship.
- Nicolas Ghesquière's collection for Louis Vuitton features Keith Haring motifs from a 1984 suitcase acquired at auction.
- Gucci's Cruise show at Times Square was inspired by Robert Longo's 'Men in the Cities' and Fassbinder's 'The American Soldier'.
- Demna's GucciCore collection featured urban essentials and a cast including Jeanne Greenberg, Cindy Crawford, and Tom Brady.
- Dior's Resort show at LACMA's David Geffen Galleries included Ed Ruscha typography on shirts and references to Chardin, Odundo, and Monet.
- Dior's show audience included Al Pacino and Anya Taylor-Joy.
- Chanel's first Cruise under Matthieu Blazy was held in Biarritz, referencing Picasso, Dalí, and Art Déco.
- Blazy's Chanel collection included a waterproof blue resin 2.55 bag.
Entities
Artists
- Keith Haring
- Robert Longo
- Rainer Werner Fassbinder
- Ed Ruscha
- Chardin
- Magdalene Odundo
- Monet
- Picasso
- Dalí
- Gabrielle Chanel
- Nicolas Ghesquière
- Demna
- Jonathan Anderson
- Matthieu Blazy
- Jeanne Greenberg
- Cindy Crawford
- Tom Brady
- Al Pacino
- Anya Taylor-Joy
- John Galliano
- Marc Bohan
- Marta Melini
Institutions
- Louis Vuitton
- Frick Collection
- Keith Haring Foundation
- Gucci
- Dior
- LACMA
- David Geffen Galleries
- Chanel
- Artribune
Locations
- New York
- United States
- Upper East Side
- Times Square
- Los Angeles
- Biarritz
- France
- Paris
- Seoul
- Dubai
- Europe