Crown Royal Apple launches social media campaign with RLA Studio bottle designs

Crown Royal Apple has launched a new social media strategy focusing on three communication pillars: Serve (cocktails and drinks), Life (culture and lifestyle), and Bottle (highlighting their iconic bottle). The project involved collaboration between Diageo's Global production studio 'Unreasonable Studios' and their agency of record Anomaly. RLA Studio was commissioned to create bottle assets for an extensive social media library, with the goal of expressing the brand's ethos of nightlife, playfulness, and extravaganza. RLA Studio founder Rod Larrain described the brief as exceptional, noting the client's flexibility and creativity. The studio modeled the main bottle and experimented with various styles through sketching and testing to capture the brand's personality. The campaign aims to inspire through visual storytelling centered on the bottle as a key brand asset.