Cremona Launches 'It's Hard Noise' Cultural Space for Urban Regeneration

A new cultural production and research facility, It's Hard Noise, is set to launch on February 9, 2025, located at Via Agli Scali 6/7 in Cremona, Italy. This initiative combines the expertise of CRAC di Cremona and Centro Itard Lombardia, collaborating with VISUALCONTAINER (Milan), L.A.M. Laboratorio Arte Marmellata (Orzinuovi), and QU.EM quintelemento NEXTEATRO. It aims to leverage art for urban revitalization and community involvement, serving as a 'common house' for creative exchange. The inaugural event will showcase PANORAMICA*24//DIALOGHI SOSPESI, a video series curated by VISUALCONTAINER featuring artists such as Isobel Blank and Alessandra Caccia. L.A.M. Laboratorio Marmellata will also unveil two installations with various visual artists, alongside curated photographs and videos from QU.EM quintelemento NEXTEATRO. The 2025 agenda will focus on collaborative methods to address local issues and celebrate cultural diversity, inspired by Umberto Eco's notion of the 'open work.'